Gross household income for small areas (MSOA) (2022/23)
Last updated: February 2026
What does this indicator show?
This indicator shows the average gross household income (before tax) in each London borough. By clicking on a borough, you can also see the average income in each MSOA. MSOAs are small areas or neighbourhoods, usually of around 2,000-6,000 people.
Looking at income levels across boroughs and neighbourhoods helps us understand the scale and geography of pay inequality across London.
What does it tell us?
A tale of two cities
There are stark differences in average household incomes between London boroughs. Incomes range from £64,000 in Brent to £102,000 in Richmond, meaning the average household income in Richmond is 59% higher than in Brent, just a few miles away.
The map highlights how London remains a tale of two cities: one of wealth and one of deprivation. Of the ten boroughs with the highest average household incomes, eight are in South West or West London. Of the ten with the lowest, eight are in North or East London.
Wealth and deprivation, side by side
The map also shows that inequality exists within boroughs. By clicking on individual boroughs, we can see large income differences between neighbouring areas.
For example, although Richmond upon Thames has the highest average household income in London, there is a wide range across its neighbourhoods. In Richmond Park, Sheen Gate & Petersham, the average household income is £129,000—around 50% higher than in Nursery Lands & Hampton North, just a few miles away within the same borough.
In some boroughs, these gaps are even more extreme. In Kensington and Chelsea, the average income in South Kensington (£122,187) is more than double that in Colborne & Swinbrook in the north of the borough. In fact, Colborne & Swinbrook has the lowest average household income in London, despite Kensington and Chelsea’s reputation for wealth and affluence.
Clear dividing lines
In several boroughs, income differences follow clear geographic patterns. In Haringey, for example, incomes are much lower in the east of the borough, including areas such as Tottenham, and significantly higher in the west, including Muswell Hill.
A similar pattern can be seen in Hounslow, where the east of the borough is considerably wealthier than the more deprived west.