Our funded partner Action for Race Equality (ARE) this week launches a campaign calling on employers to hire more of the talented young Black graduates looking to launch their careers.
ARE is urging senior leaders and employers to take action to tap into London’s Black talent pool through a new creative campaign, as part of it's Moving on Up programme. Sectors where young Black men are particularly underrepresented, like construction, finance and tech, are especially invited to take up this challenge.
Startling statistics show that young Black men are up to three times more likely to face unemployment compared to their white counterparts, irrespective of their qualifications. Despite making up 21% of London’s population, they account for only 4% of the construction sector and 5% of the tech workforce.
Tap into London's Black Talent
Moving on Up’s #TapIntoLondonsBlackTalent campaign, will be running on LinkedIn over the coming weeks. The campaign kicked off with an exclusive film premiere on Monday 17 July at EY’s offices in Canary Wharf. In this new campaign film, directed by Neron Power and produced by Ballistic Great Guns TV with BLITZWORKS, companies are urged to do better when it comes to supporting talented young Black men in the capital.
At the launch event, Neron shared his motivation to create a film that centres young Black men, with a clear call-to-action for employers: step up your efforts in getting young Black men into your workforces, and empower them to reach their full potential.
Step up your efforts in getting young Black men into your workforces, and empower them to reach their full potential.
Neron Power, Director