Talking about your funding

We'd love if you could acknowledge our funding in your communications about the work we support. This could be on your website, social media channels or in any annual reports or brochures you create.

We hope that by acknowledging our support in this way, organisations we fund will help signpost our funding opportunities to other similar groups.

You can download guidance on how to use our logo at the end of this page, as well our logo and acknowledgement stamp in different formats and brand colours.

You can use our logo in communications about work we are directly supporting, but please get in touch before using it in a promotional capacity. 

You can download our logo on this page in our different brand colours and in different formats.

If you want to acknowledge our funding in a press release or any other type of media coverage, please send a copy of the draft press release before publication to Johanna Cronin, head of communications, johanna@trustforlondon.org.uk.

About Trust for London

Trust for London is one of London's largest independent charity funders. We've been fighting for a fairer city for more than 125 years.

We support over 300 organisations working to tackle poverty and inequality. This work comes in many forms - from community organisations helping people to build skills and knowledge, to large scale campaigns and research into systematic inequality.

All our funded projects have a central aim: the desire to make our capital a better, fairer city.

We want to share as many stories about the work we fund as possible, as well as deeper-dive pieces on particular issues. We can publish content you send us on our news & stories section and share through our social media channels.

Here are some useful tips to consider when submitting content to us:

Length: Blogs should be around 600-1000 words - but don’t worry, this is flexible. If your blog is about a complex issue then we may share it as an 'expert opinion piece', which may well be longer – just make sure it’s broken up by subheadings.

Writing style: Write in your own voice or style – but try to keep it in simple English. Our news & stories section is for a more generalist audience, rather than specialised, so explain any concepts or jargon.

Pictures: Pictures will make your blog look better and easier to read. If you have any images related to the topic in your blog, please send them over.

Title: Keep your title under 70 characters. Include keywords (words that people might put into a search engine).

Make it ‘scannable’: People tend to scan text rather than read every word on the internet. Make it easy for them by

• Starting with your main point – don't save your most convincing argument to the end
• Break it up with clear subheadings so the reader knows where they can find different bits of information
• Use bullet points or lists when possible

About the author: Please send us a few sentences about you and your work, or your organisation (if the blog is coming from an organisation) and the work being carried out. Please also send us a headshot of the author – or the organisation’s logo if it is authored by an organisation.

Format: There is no set ‘format’ or framework for our blog. You could write it like an op-ed, a deep-dive, an explainer of a particular issue, a thought leadership piece, a case study or a listicle. The key thing for our blog is to write about issues and solutions around poverty in London. A couple of suggested frameworks are below.

If you have a story, case study or expert opinion piece to submit please contact Jamie Firby, communications officer jamie@trustforlondon.org.uk.

We keep a bank of images from the organisations that we fund for use on our website, social media, printed materials and annual review. If you have any photos of your work you'd like to share please send them to us.

There are three types of photos we are particularly interested in receiving:

1. People - natural photos of people in real- world scenarios that relate to our core funding areas.
2. Portraits - natural positive portraits of people in their real life situations.
3. Places - photography of locations and boroughs around London, particularly those that suffer from inequality or benefit from our work.

Please send high resolution electronic images in JPEG or PNG format and ideally no less than 2 to 3MB in size, credit information if required and confirmation that you are happy for us to use the imagery. Where children or vulnerable adults are featured we will request confirmation that you have written parental or guardian permission to use the images.

If we've funded you to produce a piece of research please keep your grants manager informed about the launch date. We may be able to upload your publication to our research pages and help publicise the launch on our social media channels.